A subliminal message is a technique used in marketing and other media to influence people without their being aware of what the messenger is doing. This may involve the use of split second flashes of text, hidden images, or subtle cues that affect the audience at a level below conscious awareness.

A white Jesus is a subliminal message to Black adults and especially Black children that only power and majesty comes from being white. It is a brainwashing process, by breaking down the target's own Black identity to the point that it doesn't show power or divinity. The agent then replaces it with a white behavior, attitude, belief or image that work in the Black environment which it has for over 300 years.