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SHOULD YOU RUN YOUR CHURCH LIKE A BUSINESS WITH A TRADEMARK NAME



SHOULD YOU RUN YOUR CHURCH LIKE A BUSINESS WITH A TRADEMARK NAME


Churches have board members called a Deacon board whose responsibilities should be more than serving communion and counting the church tithes and offerings but to also make business decisions. Deacons biblically have a crucial role in the life and the health of the local church but are often not business savvy but Christians beyond reproach. The main goal of the church afterall is to market Jesus as a product and save souls in the process so why not treat the church as a business when it is a bonafide organization considered a 501(c)(3) charity by the IRS and as such is tax exempt with the ability to own rental properties such as apartment complexes or even a mega seating church.


This leads me to an observation. Many church names are not Trademarked because Black pastors struggles to run the church like a business because many churches lack business savvy pastors and parishioners. Why a trademarked name for the church? A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others ... As an example, Creflo Augustus Dollar Jr. is an American televangelist, pastor, and the founder of the non-denominational World Changers Church International based in College Park, Georgia, a suburb of Atlanta. Dollar also heads the Creflo Dollar Ministerial Association, Creflo Dollar Ministries, and Arrow Records. Creflo Dollar has everything trademarked and his organizations are run like a business but the church's name World Changers has other organizations using the slogan "World Changer(s)". The church's name is not exclusive to his organization for content distribution under that name. The name World Changers is being used by other businesses.


Megachurches such as the Potters House and Lakeland in Texas have their names trademarked so no other newly formed church in Texas can use those two names therefore they cannot produce content under those names for distribution causing mass confusion and legal ramifications. Like any church, Black churches are nonprofit organizations that are run often with no real accountability. Jesus is a billion dollar business and the average

Christians who donate 10% or more of their income to the church or charity—contribute more than $50 billion a year. The aura is that a trademarked church name gives off the appeal that it has good business principles to manage the church's time, money, energy and resources more efficiently.