The Civil Writer Magazine

Over the 20th century the name ‘Negro’ gave way to ‘coloured’ and then to ‘black’ the favoured term of 1960s Black activists. By the end of the 20th century the name ‘black’ gave way to ‘Afro-American’ meaning ‘people of African origin’. If you carefully analyze the advantages socially and economically for being African American rather than Black, there are none.

African American is a brainwashing term to escape the difficult 60s and make you feel like you have arrived. But there is no pride in what is obvious, we are genetically and genealogically Africans. Brainwashing (also known as mind control, thought control, thought reform, and re-education) is the concept that the human mind can be altered or controlled by certain psychological techniques.

To be called African American is not a means of having pride as its intent is like being called [Black] but a thought control way to remove us from our difficult past when being Black met those challenges of the 60s and 70s. Isn't there something to the psychology of Black Africans when they separate themselves from the continent of Africa and come to America and doesn't use the term African American outside of a job application but settle with simply being black. Both names over the years do reflect differences in views. Today, some people view “black” and “African American” interchangeably but many have strong opinions that “African American” is too restrictive for the current US mixed population.

In part, the term African American is a departure from the 60s and 70s and came into use to reflect our origin in the African continent and our history on the American continent. If the usage of white American is good enough in America than the usage of Black American should be as well. Besides European Americans are not native Americans. Did we really need 4 name changes to identify ourselves.